Master is leading the way in the development of new
applications for this consumer-friendly form of packaging.
Stand-up pouches are being used for a variety of products,
including pet food, cereal, snacks, biscuit, candy,
dried fruit, lawn and garden products, and side dishes.
This new form of packaging gives creative retailers
new opportunities to display their products in customized
racks or innovative pallet displays. From a marketing
perspective, the stand-up pouch is viewed as a great
way to differentiate a product from its competition.
Some manufactuers see the stand-up pouch as an opportunity
to reduce the amount of packaging material used by moving
from a bag-in-box concept ot the stand-up pouch.
Master is the only printing conveerter in Thailand to
produce window metallizing film, a worldwide patented
process developed specifically for packaging films and
decorative products. Window metallizing film combines
the attractive appearance fo metallized film together
with eye catching designs and a transparent, of see-through,
window that has the advantage of allowing the customer
to "See what you get".