As part of this project, Print Master is responsible for research and development (R&D) to design and convert Machine Direction Oriented Polyethylene (MDOPE) film into flexible mono-material packaging that can be effectively recycled — both technically and commercially.
One of the key challenges lies in designing packaging that not only meets functional requirements, visual appeal, and durability, but also supports efficient post-consumer management, including recycling and upcycling. The Print Master team has leveraged its expertise and advanced technology to co-develop solutions that meet these sustainability goals.
The project is being piloted with products under the Café Amazon brand. OR is leading the implementation of the new packaging in real operational processes — from product filling, storage, to logistics — while also establishing a closed-loop system for collecting and recycling used packaging.